HydroKleen
National Franchise Manager
Position held for 3 yrs
HydroKleen have over 100 Franchises and Licensees who specialize in cleaning and sanitizing air conditioners throughout Australia and 21 other countries. Their cleaning process is exclusively approved by the National Asthma Council Australia’s Sensitive Choice Program.
Bryan was responsible for compliance enforcement and management of the Australian Franchisees and the offshore marketing team.
Digital Marketing Duties
Manage HydroKleen Marketing Team. Manage SEO presence and Digital Marketing platforms for Head Office and all Franchisees. Setup Google Maps, Google Plus, Google My Business, YouTube, LinkedIn and Facebook for all Franchises and HydroKleen Australia. Maintain main website. Generate landing pages and Facebook Promo Templates for Franchisees. Also create monthly promotions and remarketing for Google and Facebook and manage Google and Facebook Analytics.
BDM Duties
Enforce compliance. Conduct periodic business reviews and monthly one-on-one mentoring with all franchisees. Audit all franchises bi-yearly or as needed. Monitor Quality Assurance calls and follow up any poor results. Trainer for FranConnect Franchising CRM and bookings system. Work with FranConnect to strengthen the platform and overcome any issues. Generate monthly HydroNews newsletter. Generate and consolidate all processes & procedures documents. Conduct monthly teleconference calls. Participate in new Franchisee training, Expos and annual conferences including own seminars, creation of awards presentations and franchisee testimonials.
Milestones
Increased turnover and productivity for all franchisees by an average of 23% each year. Gained page one Google ranking for all franchises, when only head office was ranking previously. Introduced a franchise needs assessment program and two mentoring programs; one voluntary, for those wishing to grow their business and the other mandatory, for any struggling. GEO mapped all locations for easier client prospecting.
Written Reference